Strategy | technology | investment | regulation | sustainability

Shefaly Yogendra specialises in decision-making. Particularly in sunrise sectors, emerging markets and innovative business models.

She is an immersive user of technology and an abstractor of its influence; a passionate follower and analyst of national and international politics and regulation; and a problem-framer with an engineering approach. She has advised investors, operating businesses, supranational bodies, national parliaments, political parties and academia, as founding principal of Utplava in London and as a consulting contributor at Trendscape in New Delhi. She is a well-liked and highly regarded colleague, as well as a much-trusted and preferred consultant.

Shefaly has trained at some of the world’s leading academic establishments in India, the USA and the UK. She has a Bachelor’s degree in Electronics Engineering, an MBA, a Master’s degree in Technology Policy and a PhD in decision-making. She also served as a Cambridge-MIT Institute Research Fellow in MIT’s Technology and Policy Program, located in the Engineering Systems Division. With her kaleidoscopic perspective on strategic issues, she has a unique grasp of the nuances that may be easily missed by the lens of a single discipline or a single culture.

She has written extensively about biotech regulation, wireless business models, strategic impact of the web on enterprises, health policy and sustainability. She writes occasional book reviews with a focus on decision-making, society, politics and science. She is a passionate baker. She is frequently heard asking “show me”, “how” and “why not?”.