Whose data are they anyway?

What a difference two days make!

First, T-Mobile in the UK informed the Information Commissioner’s Office that some of its own rogue employees had sold on the firm’s contract customer data to third parties. These third parties then ring the contract customers just before their contract expiry to offer deals that may or may not be kosher, or the best deals on the market.

So exactly what data might a mobile network operator hold on a contract customer? These data include the customer’s name, address, date of birth, and bank account details or credit card details for collecting bills. A credit check is also run before contracts can be agreed. While the identity of the said “third party” is unclear, there is of course no compensation for any mishaps. So much for our famed data protection code that prevents more things from happening than it enables!

A day later, Iceland’s deCODE Genetics filed for asset protection under Chapter 11. The firm’s customer testimonials include one from Dorrit Mousaieff, Iceland’s first lady. The firm offered personalized DNA testing through its deCODEme website too.

Under Chapter 11, deCODE is now looking to sell its assets. These “assets” include the genetic data of 140,000 Icelanders. And DNA samples of an undisclosed number of customers, their identification details, possibly the reports of the analyses conducted on the DNA samples. All held under contracts which prevent the sharing of the data or the information with third parties such as insurers etc. But will that hold when one contracting party goes bust? Who is the custodian of that contract? Who will uphold it and what recourse exists for customers whose DNA and data are hanging in the balance?

Meanwhile, it was reported that a credit card processor in Spain was being investigated for enabling a major credit card scam. The scam has affected over 100,000 cards in Germany. While their credit card contracts protect them against fraud, someone will end up paying for it. Depending on where the PCI-DSS compromise is found and how the liability is established, any or more of the players in the payment value chain – the issuer, the acquirer, the processor, the retailer or the customer – may end up suffering the real monetary loss.

Note the commonalities? All three industries are highly regulated but so different from one another that one may be tempted to ignore any possibilities of transposed learnings. Two major themes emerge:

  • These incidents point to some of the many complex challenges that unite otherwise disparate, highly regulated businesses: customer data ownership, data security, privacy breaches, liability, recourse and compensation.
  • They also illustrate while human beings – employees, third parties, contractors, service providers – remain the weakest link in data protection, the more fundamental questions are often missed. These could be related to the business’s survival and how regulatory complexity may mean that resolving data breaches is not really straightforward.

As a large number of consumers sit in limbo in fear of their data falling into the wrong hands, it has to be asked: When the custodians fail, who protects the consumer?

These test cases will all provide fascinating insight and may well set the precedent. Not least set the stage for the essential reform to remove all the unnecessary information that businesses insist on collecting from customers, when they have no way to guarantee the security of the data.

Four For Friday (11)

This occasional series of good readings from around the web covers the themes of strategy, technology, investment and regulation. This week’s picks include: the broader business environment, enterprise collaboration and social media, how to pick a co-founder and some humour.

Jeff Jarvis argues that the future of business is in ecosystems (link via @Syamant) Rupert Murdoch does not think so, of course. But I don’t think Google is worried much. Although I really think this element of selective curation to comply with people’s wish to be excluded from Google’s indexing could be a slippery slope for Google whose line always has been “It’s the algorithm, stupid”. What do you think?

Enterprise usage of Twitter is apparently up 250% in 6 months, reports Mashable. My recent conversations suggest the trend is on the up in the most conservative of sectors and companies. What about your firm and your sector? Of course, another perspective is about growing security concerns. The full report can be found here.

VentureHacks’s Naval’s spot-on note on How To Pick A Co-founder. Some basic but essential advice.

And for a chuckle, via @MarcusduSautoy, on Newton, Leibniz, Calculus and derivatives:

Newton and Leibniz (Copyright: XKCD)

Newton and Leibniz (Copyright: XKCD)

On walls and winning

Walls fascinate me. They signify territoriality – such as firewalls keeping desirable people or data in and keeping undesirables out, or even the Great Wall of China. They signify power and imbalance of power – such as Hadrian’s Wall of yore or the Israeli West Bank barrier of today. They are about creating political and ideological enclosures – such as the Berlin wall, that fell 20 years ago today.

But walls are not all evil. Walls support roofs that make ordinary houses as well as world-famous monuments. Walls can be the expression of a known graffiti artist (see below) as well as an enigmatic one’s; walls can start debates although debates can be stone”walled”.

Graffiti Exhibition, Tate Modern, London: August 2008

From the Graffiti Exhibition, Tate Modern, London: August 2008

In inspiring poetry, songs and popular culture expressions, walls have always been about resistance and anger, whether Pink Floyd’s widely-known The Wall or the 1970s Hindi film Deewar (the wall) that established the ‘angry young man’ persona that made the brand Amitabh Bachchan.

For businesses, firewalls may be used to protect competitive advantage and trade secrets, to an extent. Walls may also be a means of extracting rents – such as paywalls trialled by mainstream media, albeit with limited success.

Businesses however now face the borderless (as far as censorship by some country governments will allow) world of the web. The walls separating companies from customers are coming down as companies and customers engage in conversations on blogs, microblogs and social networking sites. Old walled gardens, such as the AOL’s are going away while new ones are being erected, such as the Apple’s walled garden on which opinion is divided.

Apple’s walled garden is flourishing while the Berlin wall came crashing down hurting communism irreparably in the process. So what gives? I think the answer lies in one word: Change. Apple brought about, drove and is continuing to drive “change” while the GDR was resisting it.

So, as a business leader, walls are worth a ponder. Which walls will you erect and which ones will you raze? Your ability to cope with the fast-paced change around you may well depend on these decisions. What will you choose?

And on the 20th anniversary of the Berlin Wall’s fall, here is a Scorpions song that encapsulates the message so well it is worth a nostalgic (not ostalgic) listen here.

Where did you come from and does it matter?

This weekend, Clay Shirky wrote on Twitter:

Nokia products say “Made in China” on the back. Chinese-made Nokia-knockoffs say “Made in Finland.”

Interesting point, isn’t it? Let’s ignore for the purpose of this post that my Nokia N97 actually says “Made in Finland” inside it (although given my publicly declared love for it, I have cause to wonder if it really is a Chinese-made-knockoff in which case Vodafone is in real trouble!). I have made interesting discoveries about some of my stuff since this tweet appeared. My kettle doesn’t say where it was manufactured; two pairs of American branded shoes are Made-in-China while two other pairs of Italian shoes are Made-in-Italy; the English brand of lotions says Made-in-England while the French cast iron pots are variously Made-in-France, Made-in-Thailand and Made-in-USA.

What do these “Made-in-X” labels mean anymore? Do they mean anything any more at all?

In some industries, such as automotives, the supply chain is componentised (sic!) and truly globalised (pdf link) to such an extent that only the brand is ever owned by an entity whose national identity can be named. In others, the lax labelling laws mean that products made in China and finished in a European country can sell at huge prices as “Made-in-EuropeanCountry” products. Rights to some otherwise unrelated and disparate brands, for specific product categories, such as eye wear, have been licensed out to specialists who maintain the brand’s identity but the consumer may not quite know (or care) where her sunglasses were manufactured.

What is clear is that it doesn’t matter where the product comes from but it sure matters where the brand comes from. Many strategies are emerging by which brand owners are outdoing or trying to contain competition.

Champagne or sparkling wine: Legal protection

In Europe, several regimes are enshrined in EU Law to protect the names of regional foods. These include Protected Designation of Origin (PDO), Protected Geographical Indication (PGI) and Traditional Speciality Guaranteed (TSG) labels. Foods that can only be labelled as such if they come from the designated locations include Parmigiano-Reggiano, Melton Mowbray pork pies, and Camembert de Normandie. Of course, sparkling wines can only be called Champagne if they come from the eponymous French region and this privilege is protected by the Treaty of Madrid. Indeed Mumm made and bottled in France is champagne while Mumm from Napa Valley in the USA is sparkling wine!

Bespoke or custom-made: Consumer education

Indeed not all products can fight for such protected status. So they seek to rely upon the key attributes of their brand and to promote them. In the now well-known Sartoriani v. Savile Row row,the Advertising Standards Agency ruled that although Sartoriani did not make its suit entirely by hand and did some cutting abroad, it was allowable to let them use the term “bespoke” in their advertising. Sartoriani’s products do not all match the 21 characteristics of a Savile Row suit but it may be ok for some. Savile Row’s name is synonymous with “bespoke” for many and Savile Row Bespoke Association continues to reiterate its commitment to high standards of craftsmanship.

All examples so far have been about consumer goods. What about technology-led businesses?

Value appropriation: knowing what matters and claiming it

All Apple products – whether a weather-beaten Powerbook, a bright new Macbook Pro or an ordinary iPod – say the following at the bottom:

Designed by Apple in California. Assembled in China.

To the Apple consumer, the whole Apple legend matters and Apple knows how to appropriate it cleverly. Apple is a California company in many respects – innovative and iconoclastic. Apple is also known for its design coups from the iMac to the iPod. For a technology-led business, such as Apple, design and engineering excellence matters, über alles. And Apple knows it. The manufacturing information label on Apple products says it just right. It makes it clear who creates the value and claims it. That the products are assembled in China almost does not matter.

Except that there is a twist in this story. Which is worth pointing out as many of my clients are British technology-led businesses.

The designer of Apple’s recent bestsellers – the Powerbook G4 (on which I write this post), the iMac, the Macbook, the Macbook Pro, the iPod and the iPhone is British, a man named Jonathan Ive.

Then another thing happened yesterday just as Clay Shirky’s tweet appeared. For the second year in a row, a British man, Jenson Button, won the Formula 1 Drivers’ Championship. A British team, Brawn GP, also won the Formula 1 Constructors’ Championship. Yes, there is a touch of globalisation there too – with a French head of aerodynamics, a Brazilian driver, a German engine powering the cars – but the team achieved the near-impossible give its difficult beginnings for the 2009 season. Or as Doug Ellison told Lord Drayson, our Minister For Science and Innovation:

And a British engine even if it says Merc on the badge, designed and built in Northamptonshire. A VERY British championship.

So what’s in it for technology-led businesses?

  • Great engineering and design skill;
  • Recognition of the value of your skill and your brand;
  • Appropriation of that value; and where necessary,
  • Leveraging the value of the technological excellence of another, probably unrelated sector with whom you may share a common, positive characteristic.

If as the leader of a technology-led business, you focus on these strategic building blocks, then it doesn’t matter where the product comes from, just who owns the brand.

And your being a British technology business may just work in your favour too.

Related reading:

The dilemma of Savile Row brands

Four For Friday (9)

This occasional series of good readings from around the web covers the themes of strategy, technology, investment and regulation. This week’s picks focus on innovation and investment.

How do Innovators think? – from a  conversation between Professors Jeff Dyer of Brigham Young University and Hal Gregersen of Insead, and Harvard Business Review.

Paul Kedrosky writes about better alignment of limited partner and general partner interests in private equity. This is a two-fer for this article follows on from another article by Daphne Zohar here.

Fred Destin wonders if Europe is going to emasculate venture capital with misguided regulation. It is a great read but as many start-ups and early stage companies are finding, few VCs in Europe are actually paying much attention to the “venture” aspect of their business.

And a visual link on raising venture capital, from the incomparable OnStartups blog. Click through and see what occupies much of my time these days.