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	<title>Shefaly Yogendra &#187; generalisation</title>
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	<description>Strategy at the cusp of technology, investment and regulation</description>
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		<title>On classifications and typologies (3)</title>
		<link>http://shefaly-yogendra.com/blog/2008/09/30/on-classifications-and-typologies-3/</link>
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		<pubDate>Tue, 30 Sep 2008 15:08:58 +0000</pubDate>
		<dc:creator>Shefaly</dc:creator>
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		<guid isPermaLink="false">http://www.shefaly-yogendra.com/blog/?p=382</guid>
		<description><![CDATA[Marketers and politicians are successfully using typologies to target and connect meaningfully with their customer and voter bases and to 'convert' them.]]></description>
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		<title>On classifications and typologies (2)</title>
		<link>http://shefaly-yogendra.com/blog/2008/09/24/on-classifications-and-typologies-2/</link>
		<comments>http://shefaly-yogendra.com/blog/2008/09/24/on-classifications-and-typologies-2/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 21:24:37 +0000</pubDate>
		<dc:creator>Shefaly</dc:creator>
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		<guid isPermaLink="false">http://www.shefaly-yogendra.com/blog/?p=366</guid>
		<description><![CDATA[Several web user typologies are emerging. Ofcom identifies 5 types of social networkers, while Palfrey proposes 2 types of web users. Bloggers are many types.]]></description>
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		<title>On classifications and typologies (1)</title>
		<link>http://shefaly-yogendra.com/blog/2008/09/23/on-classifications-and-typologies-1/</link>
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		<pubDate>Tue, 23 Sep 2008 10:27:56 +0000</pubDate>
		<dc:creator>Shefaly</dc:creator>
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		<guid isPermaLink="false">http://www.shefaly-yogendra.com/blog/?p=364</guid>
		<description><![CDATA[Humans classify things, people and behaviours. Into types. Typologies have found use in a diverse range of disciplines from psychology to anthropology and linguistics. Classifications enable pattern recognition &#8211; or generalisations &#8211; within homogeneous groups; they also help make extrapolations. So they can be quite useful. For businesses, typologies and classifications have great value. Market [...]]]></description>
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