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	<title>Shefaly Yogendra &#187; marketing</title>
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	<description>Strategy at the cusp of technology, investment and regulation</description>
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		<title>Lost opportunities: Mahatma Gandhi and Gwen Thompson</title>
		<link>http://shefaly-yogendra.com/blog/2009/10/04/lost-opportunities-mahatma-gandhi-and-gwen-thompson/</link>
		<comments>http://shefaly-yogendra.com/blog/2009/10/04/lost-opportunities-mahatma-gandhi-and-gwen-thompson/#comments</comments>
		<pubDate>Sun, 04 Oct 2009 10:35:04 +0000</pubDate>
		<dc:creator>Shefaly</dc:creator>
				<category><![CDATA[India]]></category>
		<category><![CDATA[USA]]></category>
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		<category><![CDATA[American Girl Doll company]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[Gwen Thompson]]></category>
		<category><![CDATA[Mahatma Gandhi]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Montblanc]]></category>

		<guid isPermaLink="false">http://www.shefaly-yogendra.com/blog/?p=1054</guid>
		<description><![CDATA[To most people, Mahatma Gandhi stands for truth and non-violence. There is also a subtext of renunciation, austerity, simplicity and community. There was a predictable outcry when Montblanc announced a limited edition, 18 carat gold pen with Gandhi&#8217;s image and a saffron garnet on the clip. Only 241 gold pens would be made available for [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Is your business missing a trick?</title>
		<link>http://shefaly-yogendra.com/blog/2009/05/27/is-your-business-missing-a-trick/</link>
		<comments>http://shefaly-yogendra.com/blog/2009/05/27/is-your-business-missing-a-trick/#comments</comments>
		<pubDate>Wed, 27 May 2009 14:59:55 +0000</pubDate>
		<dc:creator>Shefaly</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[investment]]></category>
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		<category><![CDATA[technology]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[matchesfashion]]></category>
		<category><![CDATA[netaporter]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[selfridges]]></category>
		<category><![CDATA[spacenk]]></category>
		<category><![CDATA[theoutnet]]></category>

		<guid isPermaLink="false">http://www.shefaly-yogendra.com/blog/?p=893</guid>
		<description><![CDATA[These are tough times. For most businesses. Whilst large organisations such as banks are worried about survival and solvency, smaller businesses are collapsing for want of short-term loans, suppliers collapsing or bills receivables remaining unpaid. The simplest management 101 type solution is two-fold: maximising the revenue opportunities and minimising costs, without cutting into the flesh [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>It&#039;s when you deliver that counts&#8230;</title>
		<link>http://shefaly-yogendra.com/blog/2008/10/21/its-when-you-deliver-that-counts/</link>
		<comments>http://shefaly-yogendra.com/blog/2008/10/21/its-when-you-deliver-that-counts/#comments</comments>
		<pubDate>Tue, 21 Oct 2008 04:30:30 +0000</pubDate>
		<dc:creator>Shefaly</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[communities]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[operations]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[supply chain]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.shefaly-yogendra.com/blog/?p=442</guid>
		<description><![CDATA[The title of this post is a snowclone of the title of a book on investing, published in the late 1990s. Writing before the dot-com crash, the author talked about the importance of, not buying, but selling stocks at the right time, at the right price, so as to realise profits. Amid the dot-com frenzy, [...]]]></description>
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		<slash:comments>8</slash:comments>
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