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	<title>Shefaly Yogendra &#187; start-up</title>
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		<title>Only the monetising survive&#8230;</title>
		<link>http://shefaly-yogendra.com/blog/2008/10/07/only-the-monetising-survive/</link>
		<comments>http://shefaly-yogendra.com/blog/2008/10/07/only-the-monetising-survive/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 09:22:40 +0000</pubDate>
		<dc:creator>Shefaly</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[technology]]></category>
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		<category><![CDATA[business model]]></category>
		<category><![CDATA[credit crunch]]></category>
		<category><![CDATA[monetisation]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[SME]]></category>
		<category><![CDATA[start-up]]></category>

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		<description><![CDATA[Watching financial news these days makes me feel I am in a Poseidon-like adventure film. Markets crash and burn, long-established institutions go out of business, gloom and doom is served with every newscast, and TV pundits advise people to take money out of stocks if they are going to need it in the next 5 [...]]]></description>
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