Do More Faster

Link: This review now appears on Amazon-UK here where, if you like, you can vote for it. Thanks.

The “entrepreneur” is, to many, a mysterious beast surrounded by myths and legends. This book, edited by Techstars founders David Cohen and Brad Feld, seeks to share some of the secret juice that makes for a successful entrepreneur. If, like me, you expect this book to be like Founders At Work (FAW), edited by Y-Combinator’s Jessica Livinsgton, it would be only partially true. FAW contains interviews with the creators of some of the hottest tech products such as Gmail and Hotmail. Do More Faster on the other hand is a collection of short essays of 1-2 pages, where successful tech entrepreneurs distill the most important lesson in taking their idea to execution often with mentoring from Techstars. These essays are organised along seven themes: Idea & Vision, People, Execution, Product, Fund-raising, Legal & Structure, Work-life Balance. The titles are a testament to good editing. The book can almost become a reference point for those scratching their heads about something specific, because they can locate the specific essay by its title in the list of contents.

Strong points are made here, including that if you have an idea, you can be sure half a dozen people around the world are already working on it, and that most start-ups started out doing something totally different from what they do now. Myths are busted including the belief some entrepreneurs have that they need to raise external cash to find validation. Remarkable honesty is on offer such as in Issac Saldana’s essay on how he much preferred writing code over talking to people, but how the latter helped him create a valuable and valued product. The value of pragmatic over perfect is demonstrated such as by Matt Mullenweg in how 2006 became WordPress’s lost year, not in a bad way but in a way that brought a valuable lesson regarding product releases and discipline to Automattic. And good advice too such as the essay titled “stay healthy”, which I have often said to young entrepreneurs I know, including one, who had to be hospitalised for a few days to accept the value of good health above all else. Brad Feld’s punchy essay “The plural of anecdote is not data” but establishes a home-truth about the need to question and validate any data, especially anecdotes often peddled as truths. I marked out several essays as my favourite by folding pages. No points for guessing more than three-quarters of the book was folded over by the time I finished reading it.

I must add that the definition of “tech” used here is relatively narrow. If you somehow miss paying attention to iRobot (Why would you do that anyway? They make Roomba!) you might think “tech” is all about the web and services. But on some reflection, it is easy to see the broader applicability of the lessons to successful commercialisation of innovation in other sectors too.

Star rating: 5 out of 5

Usefulness note: The saying goes: “Ordinary people learn from their mistakes; smart ones learn from others’ mistakes”. If you think you have a world-changing idea (or if you know someone who thinks so), you – or that person – may want to learn from some of the most successful entrepreneurs featured in the book. If you don’t think you can learn anything from this book, then you perhaps need to make your own mistakes in executing that idea, in which case, refer to the saying above. If you are a mentor or an advisor to start-ups, you will equally enjoy this book and the thoughts it provokes. The process of innovation and creativity is kaleidoscopic, and I am pleased I didn’t miss the chance – all 3 hours of it – to look through so many of those kaleidoscopes.

Only As Good As Your Word

Links:  A link to this review can be found on the author’s blog here. The Amazon Review is here.

My reading backlog is being dented rapidly even as I keep adding books to the pile called to-read. As far as I can, I intend reviewing those books here, or on Amazon-UK, or both.

This post’s title refers to Susan Shapiro’s eponymous book.

At 400 pages, this book demands a lot of time and attention from the reader. Amazingly enough, it took me just 1 day – albeit the whole of that day of my weekend – to finish it. This is down to Susan Shapiro’s writing style which is simple, conversational, light and fast-paced. At times, the breathlessness, with which she might regale a story in person, comes through quite amusingly.

The book is the story – or more accurately, the stories – of Susan Shapiro’s relationships with her writing mentors, interwoven with her running of a very popular writing group in her apartment for many years, her professional progress as a writer all set against a rather rich tapestry of New York’s Jewish society and New York’s publishing world’s glitterati. When the said writing group is dismantled, a student says “I am going to need therapy”. That therapeutic element, in essence, is the sublimation of Shapiro’s relationships with her mentors. She refers to more than one mentor as being like ‘her father’ with whom she appears to have a rather emotionally distant relationship, and then a protégé as ‘her kid sister’.

One has to ask whether for her, every relationship is one prolonged therapy session and exactly when is it that an issue can be deemed “resolved”. Other readers may feel differently about this common thread running through the book, but to me, it was a bit ennui-inducing after some time.

But it is a credit to the book that I still read on.

The most valuable bits are the last 2 chapters: How To Have A Protégé, and How To Get Great Gurus Of Your Own. To budding or growing writers, the tips are brutal but spot-on.

No matter how keen you are to find your own voice, the author’s note before the table of contents is instructive: “Some names and identifying characteristics of people portrayed in this book have been obscured so they won’t divorce, disown, hate, kill, or sue me.”

Rightly so, it is there at the beginning. A rule all writers ignore at their peril.

After all, “a true friend walks in when everybody walks out” , but as Shapiro asked herself (page 262), “who’d be there for you when you were up”. Worth pondering. No matter how tempting it is for a writer to find – and write and publish – juicy stories about one’s family, friends and community, it is always worth having someone who loves the writer and will be happy for her success when it comes, admittedly at its own pace.

I recommend the book highly, but not as the only book to have in the arsenal of a budding writer.

On Amazon, I gave it 4 stars. I recognise it is autobiographical but some of the book is too self-obsessed and too neurotic for my liking; some details of internecine feuds were also avoidable. There are a few, not many but a few, distracting spelling and grammar bloopers in the book, which could have been edited e.g. “none of them ARE”.

Star rating: The book deserves all its 4 stars for the many gems for writers and freelancers, scattered generously through the book.

Usefulness note: The book will interest both budding and established young writers.