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	<title>Shefaly Yogendra</title>
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	<link>http://shefaly-yogendra.com</link>
	<description>Strategy &#124; Technology &#124; Investment &#124; Regulation &#124; Culture</description>
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		<title>Four For Friday (16)</title>
		<link>http://shefaly-yogendra.com/blog/2012/04/06/four-for-friday-16/</link>
		<comments>http://shefaly-yogendra.com/blog/2012/04/06/four-for-friday-16/#comments</comments>
		<pubDate>Fri, 06 Apr 2012 02:50:51 +0000</pubDate>
		<dc:creator>Shefaly</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[regulation]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://shefaly-yogendra.com/?p=1446</guid>
		<description><![CDATA[This week’s eclectic, interesting reads: If, as an air traveller, you have wondered about the logic behind airport security, you will want to read this debate between the TSA&#8217;s Kip Hawley and Bruce Schneier. Or not. Here is more on &#8230; <a href="http://shefaly-yogendra.com/blog/2012/04/06/four-for-friday-16/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Four for Friday (15)</title>
		<link>http://shefaly-yogendra.com/blog/2012/02/24/four-for-friday-15/</link>
		<comments>http://shefaly-yogendra.com/blog/2012/02/24/four-for-friday-15/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 08:10:06 +0000</pubDate>
		<dc:creator>Shefaly</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[society]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[governance]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[Science]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[women]]></category>

		<guid isPermaLink="false">http://shefaly-yogendra.com/?p=1440</guid>
		<description><![CDATA[This week&#8217;s eclectic, interesting reads: The hall of shame? A list of VCs with no female investing partners. One step closer to Eternal Sunshine Of The Spotless Mind? The forgetting pill. The case for the e-book as a more intimate &#8230; <a href="http://shefaly-yogendra.com/blog/2012/02/24/four-for-friday-15/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Four for Friday (14)</title>
		<link>http://shefaly-yogendra.com/blog/2012/02/10/four-for-friday-14/</link>
		<comments>http://shefaly-yogendra.com/blog/2012/02/10/four-for-friday-14/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 07:00:16 +0000</pubDate>
		<dc:creator>Shefaly</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[regulation]]></category>
		<category><![CDATA[society]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://shefaly-yogendra.com/?p=1437</guid>
		<description><![CDATA[This week&#8217;s links on this sometime-series of interesting reads: Why academic publishing is ripe for disruption: a Cambridge mathematician makes the case against publishing giant Elsevier. The Economist weighs in. MIT launches MITx, the act of a truly educational institution, &#8230; <a href="http://shefaly-yogendra.com/blog/2012/02/10/four-for-friday-14/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>The Power of Us</title>
		<link>http://shefaly-yogendra.com/blog/2011/05/16/thepowerofus/</link>
		<comments>http://shefaly-yogendra.com/blog/2011/05/16/thepowerofus/#comments</comments>
		<pubDate>Mon, 16 May 2011 08:42:18 +0000</pubDate>
		<dc:creator>Shefaly</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[society]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[trends]]></category>
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		<guid isPermaLink="false">http://shefaly-yogendra.com/?p=1371</guid>
		<description><![CDATA[Summer in India brings not only juicy mangoes but also the prospect of frequent planned and unplanned power cuts. The euphemism &#8220;load shedding&#8221; tries to hide the fact that the grid is unable to shoulder the demand for electricity. This &#8230; <a href="http://shefaly-yogendra.com/blog/2011/05/16/thepowerofus/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Start-ups do not need a marketing budget, or do they?</title>
		<link>http://shefaly-yogendra.com/blog/2011/02/26/start-ups-do-not-need-a-marketing-budget-or-do-they/</link>
		<comments>http://shefaly-yogendra.com/blog/2011/02/26/start-ups-do-not-need-a-marketing-budget-or-do-they/#comments</comments>
		<pubDate>Sat, 26 Feb 2011 08:09:31 +0000</pubDate>
		<dc:creator>Shefaly</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://shefaly-yogendra.com/?p=1361</guid>
		<description><![CDATA[Two deservedly well-regarded investors, Fred Wilson and Brad Feld, have written about why they think start-ups do not need a marketing budget. Both are deliberately a little controversial. Fred Wilson writes, for instance, that: &#8220;I believe that marketing is what &#8230; <a href="http://shefaly-yogendra.com/blog/2011/02/26/start-ups-do-not-need-a-marketing-budget-or-do-they/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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