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	<title>Shefaly Yogendra</title>
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	<link>http://shefaly-yogendra.com</link>
	<description>Strategy &#124; Technology &#124; Investment &#124; Regulation &#124; Sustainability</description>
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		<title>The Power of Us</title>
		<link>http://shefaly-yogendra.com/blog/2011/05/16/thepowerofus/</link>
		<comments>http://shefaly-yogendra.com/blog/2011/05/16/thepowerofus/#comments</comments>
		<pubDate>Mon, 16 May 2011 08:42:18 +0000</pubDate>
		<dc:creator>Shefaly</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[society]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[trends]]></category>
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		<guid isPermaLink="false">http://shefaly-yogendra.com/?p=1371</guid>
		<description><![CDATA[Summer in India brings not only juicy mangoes but also the prospect of frequent planned and unplanned power cuts. The euphemism &#8220;load shedding&#8221; tries to hide the fact that the grid is unable to shoulder the demand for electricity. This &#8230; <a href="http://shefaly-yogendra.com/blog/2011/05/16/thepowerofus/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Start-ups do not need a marketing budget, or do they?</title>
		<link>http://shefaly-yogendra.com/blog/2011/02/26/start-ups-do-not-need-a-marketing-budget-or-do-they/</link>
		<comments>http://shefaly-yogendra.com/blog/2011/02/26/start-ups-do-not-need-a-marketing-budget-or-do-they/#comments</comments>
		<pubDate>Sat, 26 Feb 2011 08:09:31 +0000</pubDate>
		<dc:creator>Shefaly</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[technology]]></category>
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		<category><![CDATA[consumer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://shefaly-yogendra.com/?p=1361</guid>
		<description><![CDATA[Two deservedly well-regarded investors, Fred Wilson and Brad Feld, have written about why they think start-ups do not need a marketing budget. Both are deliberately a little controversial. Fred Wilson writes, for instance, that: &#8220;I believe that marketing is what &#8230; <a href="http://shefaly-yogendra.com/blog/2011/02/26/start-ups-do-not-need-a-marketing-budget-or-do-they/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Four For Friday (13)</title>
		<link>http://shefaly-yogendra.com/blog/2011/01/21/four-for-friday-13/</link>
		<comments>http://shefaly-yogendra.com/blog/2011/01/21/four-for-friday-13/#comments</comments>
		<pubDate>Fri, 21 Jan 2011 06:00:25 +0000</pubDate>
		<dc:creator>Shefaly</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[health]]></category>
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		<category><![CDATA[politics]]></category>
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		<category><![CDATA[Science]]></category>
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		<guid isPermaLink="false">http://shefaly-yogendra.com/?p=1351</guid>
		<description><![CDATA[This occasional series of good readings from around the web does not appear some weeks; other weeks I regret calling it &#8220;Four For Friday&#8221; because I have encountered more like fourteen or sometimes forty great readings. The readings are meant &#8230; <a href="http://shefaly-yogendra.com/blog/2011/01/21/four-for-friday-13/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Four For Friday (12)</title>
		<link>http://shefaly-yogendra.com/blog/2011/01/14/four-for-friday-12/</link>
		<comments>http://shefaly-yogendra.com/blog/2011/01/14/four-for-friday-12/#comments</comments>
		<pubDate>Fri, 14 Jan 2011 06:00:25 +0000</pubDate>
		<dc:creator>Shefaly</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[regulation]]></category>
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		<category><![CDATA[strategy]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://shefaly-yogendra.com/?p=1339</guid>
		<description><![CDATA[This occasional, ok extremely occasional, series of good readings from around the web covers the themes of strategy, technology, investment and regulation. The emphasis is on sharing readings that are departure points, as much as they are good readings. This &#8230; <a href="http://shefaly-yogendra.com/blog/2011/01/14/four-for-friday-12/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>&#8220;Women in tech&#8221;: what gives?</title>
		<link>http://shefaly-yogendra.com/blog/2010/08/30/women-in-tech-what-gives/</link>
		<comments>http://shefaly-yogendra.com/blog/2010/08/30/women-in-tech-what-gives/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 20:44:51 +0000</pubDate>
		<dc:creator>Shefaly</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[Science]]></category>
		<category><![CDATA[society]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[discrimination]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[stereotypes]]></category>
		<category><![CDATA[women]]></category>

		<guid isPermaLink="false">http://shefaly-yogendra.com/?p=1316</guid>
		<description><![CDATA[(Long post alert!) The meme is old but the current phase may well have started with Tereza&#8217;s idea of starting an XX Combinator, an incubator for women entrepreneurs. New York based VC, Fred Wilson gave the idea wings on his &#8230; <a href="http://shefaly-yogendra.com/blog/2010/08/30/women-in-tech-what-gives/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>17</slash:comments>
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