Shefaly Yogendra

Strategic design for safer driving

February 9, 2010

This is the week (or month) that Toyota would like to forget. The firm that revolutionised the otherwise unglamorous manufacturing business is in a tough place. The jury is out on the causal pathways, and on whether this signals the end of Toyota or whether it will rise like a phoenix from the ashes. Car [...]

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Enterprise 2.0: What IS The Real Elephant in The Room?

February 2, 2010

As part of London Social Media week, Alan Patrick and David Terrar organised a session titled “Social Media In Enterprises: The Real Elephant in The Room”. I was due to join a rather illustrious panel but was held back by unforeseeable problems. Here is my 10-minute “firehose”. My work is about solving strategic problems for [...]

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Femtocell: free-riding, fair play or a fixer-upper?

January 18, 2010

“Vodafone Sure Signal guarantees you a great 3G signal at home, no matter where you live. Watch the stories of people from around the UK who have been rescued from their mobile signal problems.“, says Vodafone’s Sure Signal marketing website. All you need is a broadband connection which gives you 1 Mbps or more. A [...]

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What would China do?

January 14, 2010

After yesterday’s post, Google’s China Game, several lively discussions ensued. On Twitter, on emails with friends around the world, and on the telephone. The topic? What would China do? And what will it mean? While there was no consensus, three distinct possibilities were identified. Nothing/ business as usual This one is the simplest. In financial [...]

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Google’s China Game

January 13, 2010

This morning, my Twitter stream was full of two things: Google’s planned exit from China and the Haitian earthquake. The BBC reported the Google development with a headline with quotation marks around ‘may pull out of China after Gmail cyber-attack‘, which parses the Google Official blog content regarding the matter conservatively but in my view, [...]

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