On classifications and typologies (2)

An earlier post on typologies ended with the question whether web user typologies have been identified.The answer was both ‘yes’, and ‘no’  because while many typologies have been proposed, there is no consensus. This post takes off where the last one left.

Naturally we start with bloggers. There are many possible ways to classify bloggers based authorship structure, blogger identity, blogging reasons and blog(ger) specialisation.

Some blog on single author blogs, some blog on multiple author blogs, some on both kinds. Guest blogging, usually on invitation from the blogger and sometimes on request, isn’t uncommon either. I have guest-blogged on the Indian Economy blog.

Some blog under their own name, and some blog pseudonymously. The latter in my experience has two sub-types: those, who stay pseudonymous in off-line correspondence and those, who reveal their real names in off-line interactions. I recognise that some blog pseudonymously for fear of persecution by employers or governments; however it is not as if our real identities cannot be revealed. Ask the MIT students subpoenad by the RIAA* or the young man in Tennessee who is being chased by the FBI for hacking into Sarah Palin’s email box.

Bloggers also have various reasons for blogging. Some blog for professional reasons; some blog to create a discussion and a community; some are working to create a living archive of their lives; some blog because they need the discipline of writing regularly; some blog because others are blogging. What might be the other reasons for blogging that I have missed? Please use the comments link to share your views.

By subject matter, there are hundreds of ways of slicing and dicing bloggers into political bloggers, mom bloggers, feminist bloggers, fashion bloggers, food bloggers, and so on. For more on the diversity of the blogosphere, see Technorati’s annually published data.

Likewise, social network users are also quite diverse. A recent Ofcom report classifies users of social networks as follows:

  • Alpha Socialisers are a minority and use sites in intense short bursts to flirt, meet new people, and for entertainment.
  • Attention Seekers are a minority who crave attention and comments from others, often by posting photos and customising their profiles. Mom bloggers, according to Ofcom, fall here.
  • Followers are a large bunch who join sites to keep up with what their peers were doing.
  • Faithfuls are also a large bunch who use social networking sites to find old friends, from school or university.
  • Functionals are a minority who are single-minded in using sites for their particular aims.

There is a longer categorisation created by SEO consultant Kyle Healey. He proposes 23 types of social media users from the ‘superuser’ to the ‘moron’. I imagine it is a bit tongue-in-cheek but click on the link to read this in detail. Which kind of social media user are you?

Of web users in general, there are two kinds, according to Professor John Palfrey of Harvard’s Berkman Centre: digital natives and digital immigrants. In an earlier post, I argued that this is an inadequate classification that would benefit from recognising the naturalised digital citizen. What do you think? Which kind of web user are you?

Typologies usually make people bristle with a “I don’t fit in any of these categories” kind of reaction. It helps us to remember that these are not discrete sets, but overlapping ones. We may belong in one or more, or none of these categories because of the way we use the web. It is worth remembering that typologies are not about exceptions; they are about the homogeneous masses.

Typologies are all fine and dandy but are they any use? That will be the next post in this series.

* MIT refused to reveal their identities and subsequently a Boston judge quashed the RIAA subpoena.

Related reading:

Rapleaf’s statistics on social network users

My earlier post on Digital origins and identities

6 thoughts on “On classifications and typologies (2)

  1. Interesting that Mom Bloggers are categorized as “Attention Seekers”. I am a Mom blogger and I actually blog because I like sharing my personal experiences and things with others (not to seek attention but to help) and to just “unload” what’s on my mind. I’m not one to “spaz out” because I’m not being commenting on even if I comment on others. I also blog about books so I can 1) receive free books for doing a review and 2) to record the books I have read. Not offended by any means by that category I just found it interesting. Wonder if “Dad Bloggers” are also “Attention Seekers”?


  2. Attention Seekers: That’s hardly a category. I imagine it’s like one big broad umbrella under which all the categories come under. The main reason behind why a person blogs could be spliced into what’s written out there. Study, interest, subject, hobby, talent, art, share, but ultimately what’s the point of having a public site when it isn’t read and appreciated/critiqued. Somewhere along the way, marketing, publicizing one’s own opinion takes over.

    A private journal, now those aren’t the attention seekers.

    I read through all, and for the life of me can’t box myself into any. Perhaps am a nomad! 🙂
    It is possible to me in more boxes than one right?

    I started blogging to rid me of boredom, and partly to get back to writing. Then it became a chronicle. It’s been morphing since its inception. I like where I am, and I have no idea where I am going, but liking it for what it’s begun to mean to me. These categories crack me up, and I mean that nicely. It’s like bundling the world’s denizens into 12 zodiac signs. Amusing no? 🙂


  3. Another Mom Blogger here – not seeking attention rather hoping to help other families who live in the area find resources, understand the local culture and feel more connected to their community. Not much different from the local newspaper, except that it’s on a daily basis and focused on the immediate area with a social spin added – investigative journalism on a community level! This is called new media not attention seeking.


  4. I think I come in the category of faithfuls. And little bit of attention seeker 😛 The link u gave, of Toronto SEO is very funny and apt.


  5. @ Farrah @ Rads @TheHamptonsPost and many other Mom Bloggers who came to read this post: Thanks for reading and for your comments. In the post, I mention that almost every one of us bristles with ‘I do not belong in any of these categories’ kind of objection. To that, I could add ‘this is an unfair charactertisation’ perhaps.

    It is worth reiterating that typologies are about homogeneous masses that bind us with our ‘type’, not about individual quirks that distinguish us from them. In the subsequent post, I demonstrate how such ‘shorthand’ characterisations are used by marketers and whether mom bloggers are seeking attention or not, they are getting a lot of attention from marketers.

    @ Dinu: Thanks. I would tend to agree with you. Blogging does have an element of exhibitionism about it, no doubt.

    But, specific to your question, perhaps you would like to click on the link and read the Ofcom study in full. Outgoing links suggest that few, in fact precisely 5 readers, clicked on the link to read the study in full and in context.

    @ Reema: Thanks. I am not surprised you are amongst the ‘faithfuls’. I am not sure where I fit – but that is for a reason. I analyse social media as a phenomenon. Which means that sometimes I have to be a participant-observer. This requires me to engage with networks I do not particularly find value in but which I wish to observe nonetheless.

    I am with you on Kyle Healey’s 23 types. It is a bit tongue in cheek and very funny.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s