Four For Friday — 2016 in predictions

Welcome to 2016!

The curated links today are all about predictions for design, luxury, jewellery, and fashion tech in 2016.

“Simplicity will win.. but don’t oversimplify and sacrifice thrill of discovery” is my favourite from these 10 predictions for design in 2016.

Thanks to the digitization of everything, we now have the most hyperreactive markets in history. However, innovation at this speed comes with an unintended consequence—a never-ending glut of options. From more than a million apps in the Apple Store to your grocery’s milk aisle, every aspect of our lives now requires making a choice. It is becoming increasingly difficult for consumers to make sense of all the noise. In 2016, brands will help people take things off the “thinking list.”

Companies have already enjoyed some success doing so. Aldi built a successful and disruptive business model while offering significantly fewer choices than traditional supermarkets. When Proctor & Gamble cut its Head & Shoulders line from 26 products to 15, the organization saw a 10% increase in sales.

Services that are able to automate low-maintenance decisions will be an especially important step. We’re already starting to see this with Google Now, while Australian startup Pocketbook prompts users of their upcoming payments and bills to avoid missed payments.

“Conscious consumption” and “owning over becoming” are two that caught my eye in luxury and design.

On conscious consumption:

Perhaps all of the above trends could at some level be attributed to the fact that manufacturing has now become so easy, cheap and ubiquitous. There is so much stuff, there’s room now for the weird, the wonderful and the fun. On the other hand, however, there is so much stuff there’s also an urgent need to zoom out and see the bigger picture. Disillusioned with focusing our lifestyles on the attainment of more material goods, more of us are seeking to achieve balance and enhance life with a greater sense of wholeness: making conscious choices, taking greater responsibility for ourselves, our communities and the wider planet. What does that mean for design? Activist brands, more conscious and considered design methodologies, anti-obsolescence and slow design.

On owning over becoming:

The direct result of brands needing to extend their role and remit as entertainers, educators and also enablers. This will take the form of new collectives, still deeper examples of hybridisation and also concepts attuned to borrowing… The premise is ‘owning over becoming’ which the luxury sector will embrace by connecting their audience with increasingly rarefied experiences and access of a highly topical, often intellectual nature.

The predictions for jewellery however seem to be focused on one key theme — personalisation.

Emin, a woman who, like few others, has captured the essence of our age and the idea of expressing your personal history, has put her finger on it. The biggest trend in jewellery today is in fact all about making it your own, be it how you wear it, or indeed sporting a tattoo.

Joanne Ooi, co-founder and creative director of Plukka – the new online fine jewellery e-tailer – came back to me with her predictions for 2016. “Delicate jewellery that is like a second skin and as easy to wear as a tattoo appears to be here to stay, as women, especially younger ones, eschew the look of large cocktail rings and reject the aesthetic of jewellery as an object.”

Fashion tech is an active area of investment, innovation and possibilities. WT Vox predicts many things about fashion tech but this would be an interesting one to watch.

In Q1 of 2016 we will see Jimmy Choo and Moncler investing in tech startups. More important, just like Amazon that is working hard to launch their digital health online store, we will see the appearance of dedicated online stores/sections for fashion technology.

Keep an eye on Asos, and Net-a-Porter. Not a real surprise as both companies are fashion technology ventures at their nuclei.

I enjoy, sometimes, reading predictions for the arbitrary one-year period that starts on January the 1st. I regret though that ex post assessments of such predictions a year down the line are few and far in between. JP Rangaswamy articulates some of my other ishoos with the predictions gig.

Everything is connected. That phenomenon is accelerating. And everything is affected. The effects are far-reaching and themselves seem to be accelerating in speed and intensity.

What should I do about all this? That’s my predicament.

My instinct is to believe that in that connectedness lies the solution. That we’ve spent far too long steeped in the cult of the individual. That we need to understand more about what it means to be connected rather than to try and reverse the process of connection.

The Janusian nature of the predictions linked above contain the essence of creativity — namely, how to balance the connected and tracked nature of our emergent world with our innate need to stand out, be seen, be counted, be individual? This tension is where all that matters and will matter will emerge. That is what I intend to watch over this year.

John Williams Waterhouse (1902) – The Crystal Ball (Image from Wikimedia)

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