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Shefaly Yogendra

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Tag: consumer

Motivation as a design assumption

Holacracy. MOOCs. Food labels. Holacracy isn’t working. MOOCs have low completion rates, and an estimated 90% drop-out rate. Food labels to help consumers make informed choices show mixed effectiveness and decidedly no downward impact on public health concerns re obesity. Other than not working as well as optimistically assumed in their wake, they have one […]

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September 6, 2016September 2, 2016 Shefaly1 Comment

Influencer marketing and the luxury marque

Eight years ago, I was pondering the meaning of “authority” on the web. Fast forward to 2016 and the language has moved on. It is no longer about authority but about influence. Brands, including some luxury brands, are engaging in “influencer marketing”. The web is awash with “advice” for luxury brands on the criteria for […]

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August 23, 2016 ShefalyNo Comments

Luxury watches and tech: who is driving whom?

Luxury products, it seems, are being trampled over by technology-enabled products enticing luxury customers. Apple created its own version of ceramic enforced gold. The real number of the Apple watches in gold casing shipped remains a mystery although an estimated total of 10M pieces are expected to have shipped by the end of 2015. Apple […]

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December 9, 2015December 9, 2015 ShefalyNo Comments

Four For Friday (27)

This was a week of critical reading of articles discussing the nature of work, the workplace and the worker. The customer should be the centre piece in any discussions about the workplace. That does not seem to be the case. We must redefine employment and work, argues Andrei Hagiu in this op-ed. His piece frames […]

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October 9, 2015October 9, 2015 ShefalyNo Comments

The design challenge called Indian traffic [2]

An earlier, admittedly ranty post documented the weirdness that is Indian traffic. Though it focused more on vehicular traffic than on pedestrians, any good traffic system design should enable peaceful co-existence of both vehicles and pedestrians. I have spent some time thinking about traffic systems since I have been able to observe traffic in several […]

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July 10, 2015 ShefalyNo Comments

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Shefaly is a specialist in digital leadership and governance, organisational growth, and decision-making. She works with boards, CEOs, founders and investors.

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Here we discuss governance, strategy, risk, technology, investment, regulation, culture, art, design, learning. In various combinations.

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  • Grief, mental wellbeing and the workplace December 5, 2019
  • Of life and death: the myth of control October 30, 2019
  • Is your board fit for purpose? September 29, 2019
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  • What I learnt from my August experiments August 26, 2019

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