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Shefaly Yogendra

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Tag: investment

Brand leadership has to change

A few years ago, shortly after the 2008 crash, American Express in the United States paid many of its less profitable customers to close their accounts and go away. The move garnered much attention and analysis then. It was seen as a de-leveraging move. Whatever hubbub surrounded the brand then has since died down and […]

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February 15, 2017February 15, 2017 ShefalyNo Comments

Pay for a good startup lawyer

This article is the eighth in the Startup Series on FirstPost’s Tech2 section and first appeared on Dec the 23rd, 2016. I am aware this is controversial advice. Especially since the last column said: “You pay for some things, you do not pay for some things; you should take your time to understand which is […]

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December 23, 2016 Shefaly2 Comments

Startup on a shoestring: a heuristic for thinking

This article is the seventh in the Startup Series on FirstPost’s Tech2 section and first appeared on Dec the 1st, 2016. A startup, while it works to make revenue with its product or service, incurs essential costs. A shoestring budget calls for resourcefulness and creativity in building the business. An earlier column discussed building the […]

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December 2, 2016 Shefaly1 Comment

Startup on a shoestring: building the MVP

This article is the sixth in the Startup Series on FirstPost’s Tech2 section and first appeared on Nov the 15th, 2016. “You may be a business man or some high-degree thief, They may call you doctor or they may call you chief, But you’re gonna have to serve somebody”. Nobel Laureate Bob Dylan is not […]

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November 18, 2016November 15, 2016 Shefaly1 Comment

Brexit and the luxury brands of Britain

(A version of this article appeared in LiveMint on November the 17th, 2016.) British Prime Minister Theresa May’s visit to India and trade talks with her Indian counterpart take me back to the midsummer’s day in 2016. We in Britain woke up to find that the Leave campaign, colloquially called Brexit, had won the referendum. The pound plummeted […]

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November 17, 2016 ShefalyNo Comments

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About

Shefaly is a specialist in digital leadership and governance, organisational growth, and decision-making. She works with boards, CEOs, founders and investors.

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Here we discuss governance, strategy, risk, technology, investment, regulation, culture, art, design, learning. In various combinations.

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  • Grief, mental wellbeing and the workplace December 5, 2019
  • Of life and death: the myth of control October 30, 2019
  • Is your board fit for purpose? September 29, 2019
  • Governance and the small private company August 27, 2019
  • What I learnt from my August experiments August 26, 2019

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