Four For Friday (29)

The luxury sector is negotiating the tight rope between its traditional exclusivity and the open-all-hours, democratising nature of the web. It is a fascinating space to watch as new ways of enticing and engaging with the customer emerge. This long Luxury Society piece explores the emerging influencers and how brands are finding their feet in […]

Luxury’s other heritage challenge

“You never actually own a Patek Philippe. You merely take care of it for the next generation.” This well-known Patek Philippe tag line tells its customers that the brand’s heritage could be part of their own as they bequeath their Patek timepieces to their future generations. One can, of course, buy pre-owned Patek Philippe time […]