“My Spotify drains my phone battery”, she said. “Do you listen to it on streaming or offline?”, I asked. “Why, yes I do listen to it on streaming!” “So you see both the 3G access you are using and the app itself use battery. You can see battery use by app and make choices accordingly […]
“TAG Heuer congratulates its beautiful rebel – MC Mary Kom into the Semi Finals of the 2012 London Olympics. The glamorous TAG Heuer Woman shares Mary’s restless and rebellious nature. Like her, she excels at her game, knows how to win, and how to celebrate. Creative, confident, always plugged in, she never stops building on […]
(Long post alert!) The meme is old but the current phase may well have started with Tereza’s idea of starting an XX Combinator, an incubator for women entrepreneurs. New York based VC, Fred Wilson gave the idea wings on his blog. He was then quoted in a now-widely discussed Wall Street Journal article, in which […]
Marketers and politicians are successfully using typologies to target and connect meaningfully with their customer and voter bases and to ‘convert’ them.
Several web user typologies are emerging. Ofcom identifies 5 types of social networkers, while Palfrey proposes 2 types of web users. Bloggers are many types.