Aston Martin, James Bond's car of choice (except when he went through a BMW phase), showcased a powerboat at Monaco Yacht Show this year. Writing in the Financial Times, Philip Delves Broughton laments that Bond's legacy is being junked by this luxury marque and outlines the dangers of brands diversifying into unrelated categories, especially those … Continue reading Autonomous cars and luxury marques
This article is the first in the Startup Series on FirstPost's Tech2 section and first appeared on Sept the 5th, 2016. “I want to be a founder.” Alarm bells start ringing, when I hear these words from the mouth of a person with no more definitive an idea than being a founder. It is now … Continue reading Starting something new?
Holacracy. MOOCs. Food labels. Holacracy isn't working. MOOCs have low completion rates, and an estimated 90% drop-out rate. Food labels to help consumers make informed choices show mixed effectiveness and decidedly no downward impact on public health concerns re obesity. Other than not working as well as optimistically assumed in their wake, they have one … Continue reading Motivation as a design assumption
Eight years ago, I was pondering the meaning of "authority" on the web. Fast forward to 2016 and the language has moved on. It is no longer about authority but about influence. Brands, including some luxury brands, are engaging in "influencer marketing". The web is awash with "advice" for luxury brands on the criteria for … Continue reading Influencer marketing and the luxury marque
President Obama wrote a piece on Feminism for Glamour magazine. Curious minds want to know why that specific magazine. Here is whom the magazine is for, according to its owner Conde Nast: "Glamour is for the woman who sets the direction of her own life and lives it to its fullest and chicest. Her point-of-view is unmistakably … Continue reading The medium is the message
The luxury sector is negotiating the tight rope between its traditional exclusivity and the open-all-hours, democratising nature of the web. It is a fascinating space to watch as new ways of enticing and engaging with the customer emerge. This long Luxury Society piece explores the emerging influencers and how brands are finding their feet in … Continue reading Four For Friday (29)
This was a week of critical reading of articles discussing the nature of work, the workplace and the worker. The customer should be the centre piece in any discussions about the workplace. That does not seem to be the case. We must redefine employment and work, argues Andrei Hagiu in this op-ed. His piece frames … Continue reading Four For Friday (27)