Luxury’s other heritage challenge

"You never actually own a Patek Philippe. You merely take care of it for the next generation.” This well-known Patek Philippe tag line tells its customers that the brand's heritage could be part of their own as they bequeath their Patek timepieces to their future generations. (Patek Philippe's famous next-generation ad (c) Patek Philippe) One … Continue reading Luxury’s other heritage challenge