Luxury watches and tech: who is driving whom?

Luxury products, it seems, are being trampled over by technology-enabled products enticing luxury customers. Apple created its own version of ceramic enforced gold. The real number of the Apple watches in gold casing shipped remains a mystery although an estimated total of 10M pieces are expected to have shipped by the end of 2015. Apple … Continue reading Luxury watches and tech: who is driving whom?

Luxury’s other heritage challenge

"You never actually own a Patek Philippe. You merely take care of it for the next generation.” This well-known Patek Philippe tag line tells its customers that the brand's heritage could be part of their own as they bequeath their Patek timepieces to their future generations. (Patek Philippe's famous next-generation ad (c) Patek Philippe) One … Continue reading Luxury’s other heritage challenge

Men in women’s fashion — the gender imbalance we don’t talk about

A few weeks ago, rumours abounded about Tom Ford possibly returning to Gucci, after Frida Giannini's departure. While there is no doubting Mr Ford's all-round creative nous, from couture to perfume and makeup, and film making, it would have been disappointing if he did return to the role. In the event, Ms Giannini was replaced … Continue reading Men in women’s fashion — the gender imbalance we don’t talk about

Start-ups do not need a marketing budget, or do they?

Two deservedly well-regarded investors, Fred Wilson and Brad Feld, have written about why they think start-ups do not need a marketing budget. Both are deliberately a little controversial. Fred Wilson writes, for instance, that: "I believe that marketing is what you do when your product or service sucks or when you make so much profit … Continue reading Start-ups do not need a marketing budget, or do they?