A few weeks ago, rumours abounded about Tom Ford possibly returning to Gucci, after Frida Giannini's departure. While there is no doubting Mr Ford's all-round creative nous, from couture to perfume and makeup, and film making, it would have been disappointing if he did return to the role. In the event, Ms Giannini was replaced … Continue reading Men in women’s fashion — the gender imbalance we don’t talk about
Tag: marketing
Craftsmanship in luxury
Craftsmanship is the cornerstone of the luxury goods industry. The obsessive focus on the art, the cultural roots, the societal context and the history not only preserves and enhances the heritage, but also helps tell a unique story and find markets for luxury goods, increasingly in countries far from home. However as emerging markets not … Continue reading Craftsmanship in luxury
Brands and the coattails of success
"TAG Heuer congratulates its beautiful rebel - MC Mary Kom into the Semi Finals of the 2012 London Olympics. The glamorous TAG Heuer Woman shares Mary’s restless and rebellious nature. Like her, she excels at her game, knows how to win, and how to celebrate. Creative, confident, always plugged in, she never stops building on … Continue reading Brands and the coattails of success
Start-ups do not need a marketing budget, or do they?
Two deservedly well-regarded investors, Fred Wilson and Brad Feld, have written about why they think start-ups do not need a marketing budget. Both are deliberately a little controversial. Fred Wilson writes, for instance, that: "I believe that marketing is what you do when your product or service sucks or when you make so much profit … Continue reading Start-ups do not need a marketing budget, or do they?
Lost opportunities: Mahatma Gandhi and Gwen Thompson
To most people, Mahatma Gandhi stands for truth and non-violence. There is also a subtext of renunciation, austerity, simplicity and community. There was a predictable outcry when Montblanc announced a limited edition, 18 carat gold pen with Gandhi's image and a saffron garnet on the clip. Only 241 gold pens would be made available for … Continue reading Lost opportunities: Mahatma Gandhi and Gwen Thompson
Is your business missing a trick?
These are tough times. For most businesses. Whilst large organisations such as banks are worried about survival and solvency, smaller businesses are collapsing for want of short-term loans, suppliers collapsing or bills receivables remaining unpaid. The simplest management 101 type solution is two-fold: maximising the revenue opportunities and minimising costs, without cutting into the flesh … Continue reading Is your business missing a trick?
It’s when you deliver that counts…
The title of this post is a snowclone of the title of a book on investing, published in the late 1990s. Writing before the dot-com crash, the author talked about the importance of, not buying, but selling stocks at the right time, at the right price, so as to realise profits. Amid the dot-com frenzy, … Continue reading It’s when you deliver that counts…
