To most people, Mahatma Gandhi stands for truth and non-violence. There is also a subtext of renunciation, austerity, simplicity and community. There was a predictable outcry when Montblanc announced a limited edition, 18 carat gold pen with Gandhi's image and a saffron garnet on the clip. Only 241 gold pens would be made available for … Continue reading Lost opportunities: Mahatma Gandhi and Gwen Thompson
Tag: marketing
Is your business missing a trick?
These are tough times. For most businesses. Whilst large organisations such as banks are worried about survival and solvency, smaller businesses are collapsing for want of short-term loans, suppliers collapsing or bills receivables remaining unpaid. The simplest management 101 type solution is two-fold: maximising the revenue opportunities and minimising costs, without cutting into the flesh … Continue reading Is your business missing a trick?
It’s when you deliver that counts…
The title of this post is a snowclone of the title of a book on investing, published in the late 1990s. Writing before the dot-com crash, the author talked about the importance of, not buying, but selling stocks at the right time, at the right price, so as to realise profits. Amid the dot-com frenzy, … Continue reading It’s when you deliver that counts…
