The luxury sector is negotiating the tight rope between its traditional exclusivity and the open-all-hours, democratising nature of the web. It is a fascinating space to watch as new ways of enticing and engaging with the customer emerge. This long Luxury Society piece explores the emerging influencers and how brands are finding their feet in … Continue reading Four For Friday (29)
Tag: social media
The age of un-empathy
"My Spotify drains my phone battery", she said. "Do you listen to it on streaming or offline?", I asked. "Why, yes I do listen to it on streaming!" "So you see both the 3G access you are using and the app itself use battery. You can see battery use by app and make choices accordingly … Continue reading The age of un-empathy
Luxury’s other heritage challenge
"You never actually own a Patek Philippe. You merely take care of it for the next generation.” This well-known Patek Philippe tag line tells its customers that the brand's heritage could be part of their own as they bequeath their Patek timepieces to their future generations. (Patek Philippe's famous next-generation ad (c) Patek Philippe) One … Continue reading Luxury’s other heritage challenge
Customer service stories from America
I just got back from a few days in the Mecca of start-ups. They do things differently over there. Well they used to, till globalisation made us all the same. SCRIPTING FOR PRAISE Last week, while making a cardholder-not-present transaction with an American business, my card was declined. Twice. I told the customer service person … Continue reading Customer service stories from America
Four for Friday (15)
This week's eclectic, interesting reads: The hall of shame? A list of VCs with no female investing partners. One step closer to Eternal Sunshine Of The Spotless Mind? The forgetting pill. The case for the e-book as a more intimate literary experience. Mark Zuckerberg as an autocratic dictator? You don't say.
The Power of Us
Summer in India brings not only juicy mangoes but also the prospect of frequent planned and unplanned power cuts. The euphemism "load shedding" tries to hide the fact that the grid is unable to shoulder the demand for electricity. This demand is rising with India's rapid economic growth. This economic growth also means that fewer … Continue reading The Power of Us
Start-ups do not need a marketing budget, or do they?
Two deservedly well-regarded investors, Fred Wilson and Brad Feld, have written about why they think start-ups do not need a marketing budget. Both are deliberately a little controversial. Fred Wilson writes, for instance, that: "I believe that marketing is what you do when your product or service sucks or when you make so much profit … Continue reading Start-ups do not need a marketing budget, or do they?
