Brexit and the luxury brands of Britain

(A version of this article appeared in LiveMint on November the 17th, 2016.) British Prime Minister Theresa May’s visit to India and trade talks with her Indian counterpart take me back to the midsummer’s day in 2016. We in Britain woke up to find that the Leave campaign, colloquially called Brexit, had won the referendum. The pound plummeted … Continue reading Brexit and the luxury brands of Britain

Autonomous cars and luxury marques

Aston Martin, James Bond's car of choice (except when he went through a BMW phase), showcased a powerboat at Monaco Yacht Show this year. Writing in the Financial Times, Philip Delves Broughton laments that Bond's legacy is being junked by this luxury marque and outlines the dangers of brands diversifying into unrelated categories, especially those … Continue reading Autonomous cars and luxury marques

Luxury watches and tech: who is driving whom?

Luxury products, it seems, are being trampled over by technology-enabled products enticing luxury customers. Apple created its own version of ceramic enforced gold. The real number of the Apple watches in gold casing shipped remains a mystery although an estimated total of 10M pieces are expected to have shipped by the end of 2015. Apple … Continue reading Luxury watches and tech: who is driving whom?

Of subtractive creativity

In an earlier monograph, I wrote about transformation and emergence, the kind of inspiring creativity that everyone thinks leads to beautiful products. But emergence isn't intentional. It has a magic that is hard to understand and often replicate. Intentional creativity and beauty however can come from removing things. But in any such intentional design process, … Continue reading Of subtractive creativity